New announcement. Learn more


Props to the Props

When it comes to product photography, itโ€™s all in the details! There are so many elements that play a crucial role in creating a shot, from lighting to composition, from the backdrop to the PROPS! These elements work together to build a scene and tell a story not only about the product but about the brand itself. In this blog post, we'll look at props and explore how thoughtful styling choices can elevate product photography and tell a story along the way.

Setting the Scene:

Props help create the scene upon which products come to life. They provide context, depth, texture and personality to otherwise static objects, transforming them into a visual narrative. Whether it's a carefully curated selection of flowers, retro homewares or a whimsical backdrop, props have the power to evoke emotions and quickly convey messages.

Adding Context and Narrative:

One of the key functions of props in product photography is to provide context and narrative. By carefully selecting props that complement the products being showcased, photographers can create a cohesive story that resonates with the audience. For example, a spritzed drink can next to a deck chair on the sand, with a beach towel and sunnies, can evoke feelings of warmth and summertime nostalgia, effectively conveying the refreshing nature of the drink and putting you in the situation and see you, yourself using the product, eg. at the beach with friends/family.

Creating Visual Interest:

Props also play a crucial role in creating visual interest and guiding the viewer's eye. Bold colours, interesting textures, leading lines and unexpected elements can draw attention to specific details of the product, encouraging viewers to linger and explore further. Whether it's a splash of vibrant flowers or strategically placed product ingredients, creative props add layers of visual complexity that elevate the overall composition.

Reflecting Brand Identity:

Props can also reflect the brand identity and personality. By selecting props that align with the brand's aesthetic and values, photographers can reinforce the brand message and create a cohesive visual language across all marketing channels. For example, a sustainable beauty brand might use eco-friendly beauty/bathroom related props to convey their commitment to environmental responsibility.

Props are a key part of storytelling when it comes to product styling and photography. By leveraging the power of props together with lighting and composition, photographers can create informative, visually beautiful images that not only showcase the products but also captivates audiences and fosters emotional connections.