• Sophie Louise

Essential & Co. - Aromatherapy & Gemstones

With the product styling that I do I get to work with some interesting folk and get to learn about different products that I may otherwise not know exist. One of my recent photo shoots was with the lovely Jördis from Essential & Co photographing her new range of diffuser bracelets. I had such a great time learning about her product, the many benefits of essential oils and her story. Now you get to learn a little more about her and her fantastic products too.

Meet Jördis...

Tell us a little about you?

My name is Jördis and I am originally from Dresden, Germany but I have spent most of my life living outside Germany. From age 8 to age 16 I lived in Moscow, Russia which was followed by an exchange student year in Auckland, New Zealand. This is when I fell in love with the country. After finishing my professional training back in Germany, I had the opportunity to do an internship in New Zealand. This was in 2001 and I have never looked back. I have made a life for myself in New Zealand since then, met my husband and together we have got a little girl who turned six almost two months ago. Most of that time I have lived in Auckland but just before Christmas last year, we moved to Christchurch.

Tell us about Essential & Co.?

The idea of Essential & Co. started a little over a year ago when I was in Germany visiting my family and it was fuelled by my love for essential oils. I got into the essential oils almost two years ago. While I was looking for a product online that would allow me to have aromatherapy on the go, I came across diffuser bracelets made from gemstones. I loved the idea of combining essential oils and the benefits of “wearing” crystals and that’s when it struck me that I should be doing it myself as a business here in New Zealand. So after a lot of research, planning, designing, more research and more research, I launched the business at the end of November 2017 when my website went live.

Product styling, diffuser bracelets photographed.
This image is part of the photo shoot I did for Essential & Co's new range of diffuser bracelets. As the range is birthstones we decided to break down and style the images into seasons. This photograph shows the bracelets during the Summer months. When styling this image I wanted to keep it clean and uncomplicated to fit with the brands style and use simple elements of summer.

What is the inspiration behind your business?

Definitely the essential oils and their great benefits for your emotional and physical wellbeing. Since I’ve started on this journey, they have helped and supported me through some extremely tough times emotionally. They are also my go to whenever I or my family feels like we are coming down with something, have got a tummy upset or muscle aches and pain. The other inspiration to the business was crystals. Now, I’ve always loved crystals and gemstones. My Grandad who was a miner, had a great selection of them and one of my strongest memories was of me looking at them for ages whenever we visited my grandparents.

Tell us a bit about the essential oils you recommend?

This is not an easy question to answer. It all depends on what you are looking for, wanting to change and/or replace in your life. Are you looking for something that will help you emotionally or are you looking for something that helps support you with aches and pains you might have? Or are you looking to make your own homemade products both cleaning and beauty at home to replace the commercially made products which most of them are full of chemicals? The list of what these wonderful little oils can do is long but my favourite oils to use are:

For cleaning and any homemade cleaning products it would definitely be Lemon. Lemon is very versatile and cuts through grease easily.

For homemade beauty products it would be Lavender as it is so beneficial for the skin.

For emotional support; this all depends on what kind of day I am having. If I need a pick-up and I feel tired and drained then I go use Peppermint and Wild Orange. On other hand if I or my daughter need a bit of calming, then I reach for a blend of Vetiver and Lavender which are booth very soothing.

For physical wellbeing; again, it depends on what the situation is. Should my daughter have a fever, then I reach for the Peppermint first to bring her temperature down before I give her anything else. Should I feel as if I am coming down with something then I use a blend of Oregano, Tea Tree, Lemon, Frankincense and On Guard which is a blend that is from doTerra.

You can see many different uses there are for essential oils and I am just loving working with them.

What is your favourite mixture of oils?

My top favourite mixture of oils is what I call my anxiety blend. I have been suffering from anxiety for the last two years and this blend helps me to calm myself if I feel like a wave of panic is about to wash over me. The anxiety blend contains Lavender, Wild Orange and Bergamot.

Tell us a little about your exciting new range of bracelets?

The birthstone bracelet range has been six months in the making and I couldn’t be happier with how it turned out. I have spent a lot of time researching birthstones and finding the right beads. When I started my research, I quickly discovered that there is a range of alternate birthstone charts to which I referred throughout the process. Each month has got its dedicated design with stones chosen from multiple birthstone charts and beads carefully selected. All designs continue to feature the lava stones just like the classic range does. The lava stones are porous so if you apply essential oils to them; they will absorb into the stone and that’s how you get aromatherapy on the go. ☺

Product styled photograph, jewellery.
This photograph shows the August diffuser bracelet.

Product styled image of August diffuser bracelet.
August bracelet styled and photographed on marble background to keep a cohesive look for the website and brand.

What is it that you love most Essential & Co.?

There isn’t much that I don’t love so everything really. Maybe the accounting side of things which I happily leave up to my husband. But I love the creative side of the business, I love the social media side of the business, I love interacting with my followers and I love getting to know other likeminded small businesses.

Have you got any biz tips you’ve found useful to share with other women in business?

If you’ve got an idea, be brave and go out there and do it. Life is too short to contemplate whether something might or might not work. Just try it. Be yourself in the process and not a copy of somebody else and the rest will follow.

Where can we find you?


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